This Privacy Policy describes the types of Personal Information (defined below) that Explore Women Kids and its subsidiaries and affiliates (collectively, “Explore Women Kids,” “we,” “our,” or “us”) collects from and about you, how we may use and disclose such information, and your choices and legal rights with respect to such information. We ask that you carefully review this Privacy Policy, as it applies to the Explore Women Kids websites (the “Website(s)”) and mobile applications (the “App(s)”), as well as the services owned, operated, and/or provided by Explore Women Kids that display or link to this Privacy Policy, including our offline locations (collectively, our “Services”).
By using our Services, you agree to the collection, use, and disclosure of your Personal Information as described in this Privacy Policy. If you do not agree, please do not use our Services.
For purposes of this Privacy Policy, “Personal Information” refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you, and includes “personal data” or similar terms as defined in applicable law.
Please note, this Privacy Policy solely applies to Explore Women Kids’s operations and business activities. It does not apply to non-affiliated brands or individuals accessing the Services from outside the primary jurisdiction.
I. Notice at Collection of Personal Information
a. Categories of Personal Information We Collect
Explore Women Kids collects the following categories of Personal Information, and discloses these categories to our service providers for legitimate business purposes such as payment processing, order fulfillment, and information security (described further in Section III below). In addition, as indicated, certain of these categories we “sell” or “share,” or use for “targeted advertising” as these terms are defined in applicable law.
- Identifiers/biographical information (contact information, name, email address, postal address, signature, IP address and similar online identifiers): Yes, disclosed to advertising networks, data analytics partners, social networks.
- Characteristics of protected classifications (limited to gender): Yes, disclosed to advertising networks, data analytics partners, social networks.
- Commercial information (transaction information, items purchased, purchasing histories or tendencies): Yes, disclosed to advertising networks, data analytics partners, social networks.
- Internet or electronic network activity (IP address, device identifiers, browsing history, device information, diagnostic information): Yes, disclosed to advertising networks, data analytics partners, social networks.
- Geolocation information (imprecise, derived from IP address): Yes, disclosed to advertising networks, data analytics partners, social networks.
- Inferences drawn from the above to create a consumer profile: Yes, disclosed to advertising networks, data analytics partners, social networks.
- Sensitive Personal Information (limited to precise location information; we do not use it to infer characteristics): No.
We do not knowingly sell or share the Personal Information of individuals under the applicable age. Please click here to opt-out of the use of your Personal Information for sale, sharing, or targeted advertising. You may also enable a universal browser tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt-out.
b. Business and Commercial Purposes for Collection
We collect and process the categories of Personal Information for purposes including:
- To provide you with the Websites, Apps, and Services, and to analyze and improve your experience.
- To provide and maintain your account.
- To process your payments and fulfill your orders and returns.
- To provide tailored products, services, offers, and targeted advertising.
- To communicate with you, respond to inquiries, provide customer service, and send updates about changes to our Services or this Privacy Policy.
- To send you newsletters and marketing material from us or on behalf of our partners.
- To review usage, maintain operations, conduct analysis, and develop or improve our Services.
- To monitor, protect, and maintain security and integrity, including preventing fraud.
- To comply with applicable laws and respond to lawful requests.
- To carry out business transactions where information is among the assets transferred.
- To protect our rights, privacy, safety, property, and those of others.
- To fulfill any other purpose for which you provide information.
c. Personal Information Retention
We will retain your Personal Information as long as reasonably necessary to provide you with our Services that you request, for marketing purposes unless you opt out, or otherwise as permitted or required by applicable law. We will retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
II. HOW WE COLLECT YOUR PERSONAL INFORMATION
We obtain Personal Information through (a) information you provide; (b) automatic collection; (c) third-party sources; and (d) combining information.
a. Information You Provide: When you use our Services, inquire about products, create an account, sign up for our rewards program, make a purchase, return products, or participate in promotions or surveys.
b. Information We Collect Automatically: Using cookies, pixels, and tags when you visit our Websites or Apps, or interact with emails and online advertisements. This includes:
- Device and Browser Information: IP address, device identifiers, browser type, operating system, approximate location.
- Usage Information: Date/time of visit, pages viewed, shopping cart contents, keystrokes, mouse movements, and engagement with AI tools.
- Marketing Information: Interactions with our emails (opens, clicks).
- Third-party analytics technologies.
Our third-party partners include entities that assist with analytics and advertising. You can opt out of certain technologies using available browser tools.
c. Information We Receive From Other Sources: From our business partners (co-sponsors of promotions) and marketing/advertising/analytics partners.
d. Combination of Information: We may combine information from offline and online sources, or from third parties with existing information, and use/disclose/protect it as described in this Privacy Policy.
III. HOW WE DISCLOSE YOUR PERSONAL INFORMATION
We may disclose each category of Personal Information for business purposes to:
- Our service providers who provide business, professional, or technical support.
- Our corporate affiliates for operational purposes.
Additionally, we may disclose your Personal Information to:
- Advertising and analytics partners (social media platforms, advertising networks) for targeted advertising and optimization.
- Acquiring entities in the event of a reorganization, merger, sale, or transfer of assets.
- Governmental authorities where compelled by legal obligation.
- Other third parties at your direction, with your consent, as required by law, or to protect rights, prevent fraud, or pursue remedies.
We may de-identify or aggregate information and disclose such non-Personal Information for purposes consistent with this Policy. We will not attempt to re-identify it.
IV. YOUR PRIVACY CHOICES AND RIGHTS
a. U.S. State Privacy Rights: Residents of applicable states have certain rights, including:
- Right to Know what Personal Information we have collected.
- Right to Request Categories of Third Parties with which we disclose information.
- Right to Request Specific List of Third Parties.
- Right to Delete your Personal Information, subject to exceptions.
- Right to Correct inaccurate Personal Information.
- Right to Opt Out of Sale, Sharing, and Targeted Advertising. To exercise this right, please click here or the “Your Privacy Choices” link in the Website footer. You may also enable a browser-based opt-out signal like GPC.
- To exercise other privacy rights, please contact us as described in Section X below. You are not required to create an account to exercise your rights. Verification of identity may be required. You may designate an authorized agent with written proof. You may have a right to appeal and a right to non-discrimination.
b. Interest-Based Advertising: Industry organizations offer browser-based opt-out tools.
c. Marketing and Promotional Communications: You may opt out of promotional emails at any time by following the opt-out instructions in any such email.
V. NOTICE OF FINANCIAL INCENTIVE
Explore Women Kids may offer financial incentives such as discounts, coupons, special offers, points programs, or rewards. We may ask for Personal Information (name, email address, purchase history, etc.) in connection with these promotions. Participation is optional. You may withdraw from any program at any time by contacting us or following the instructions provided. If you opt out of sales/sharing or request deletion, we may not be able to provide access to these programs. The value of any incentive is reasonably related to the value of the Personal Information provided.
VI. EXTERNAL LINKS
Our Services may link to third-party services with their own privacy policies. We are not responsible for their practices.
VII. CHILDREN
Our Services are intended for a general audience and not directed to individuals under the applicable age. We do not knowingly solicit, collect, or sell Personal Information from minors. If we learn we have collected such information, we will delete it.
VIII. DATA SECURITY
We have implemented physical, administrative, and technical safeguards to maintain the security of your Personal Information. However, no transmission over the internet is absolutely secure.
IX. REVISIONS TO THIS PRIVACY POLICY
We may update this Privacy Policy at any time by posting a revised version. Material changes will be noted on the Website or communicated directly. Your continued use after revision constitutes agreement. Where required, we will obtain opt-in consent for material changes to prior uses.
X. CONTACT
If you have any questions or concerns about this Privacy Policy or our practices, you may contact us via our Website. Please refer to the “Contact” section on explorewomenskids.com for available methods.
Life’s better with perks
Join today & get a discount on your first online order.
Points cannot be earned on sale items, donations & gift cards.
Privacy Preference Center
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, or your device. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to change our default settings. Blocking some types of cookies may impact your experience.
Manage Consent Preferences
- Strictly Necessary Cookies (Always Active): Necessary for the website to function. Cannot be switched off.
- Performance Cookies (Always Active): Allow us to count visits and traffic sources. All information is aggregated and anonymous.
- Functional Cookies (Always Active): Enable enhanced functionality and personalisation.
- Targeting Cookies (Always Active): May be set by our advertising partners to build a profile of your interests.